Founder of Ground Culture

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Sebastian Daniels has more than ten years of experience in developing businesses in informal (township and rural) South African markets.

He is the CEO and founder of Ground Culture, a company that works to connect businesses from the informal market to the formal sector.

Ground Culture does this by simplifying their logistical systems, upgrading brands, and aiding in the development of business models to ensure they keep growing.

Sebastian graduated from the University of Cape Town with a Finance Degree.

Sebastian is a South African entrepreneur success story motivated to integrate South Africans from all backgrounds and create a truly united nation that uses its unique differences and cultures to thrive.