Founder Musgrave Crafted Spirits

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In 2015, Simone launched Musgrave Gin, South Africa’s first craft gin.

The idea was first conceptualized while on a trendspotting trip to the UK, after noticing the craft trend shifting between categories with gin making the biggest impact.

Consumers are always looking for a story in their product. They want a drinking experience and ingredients with which they can both relate and be playful.

The rise in female entrepreneurs is a wave that she was very much at the forefront of, and she stands today as an inspiration not only to women everywhere but also to her two daughters who have supported her throughout it all.